The Energizer

Resilient Insights for Work & Life

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Subaru Builds Communities and People (PS… they also sell cars)

By Eileen McDargh - Monday, October 01, 2018

My sister recently sent me what she considers to be the best issue of a corporate/consumer magazine. Very little in it is about cars. Rather, it highlights projects and activities funded by the Subaru Foundation.

Here are some of the stories:

  • Samost Jewish Family and Children’s Service helps everyone from teems to seniors with job placement.
  • The Traveling Trainers teaches anyone who ventures outdoors to enjoy and “leave no trace”.
  • A wildlife educator and companion screech owl spread the word about saving animals in the Sierra Nevada.
  • Children’s museums around the country are teaching kids how to eat healthy.
  • Lastly, the cover story is about adopting “Winston”, an abandoned puppy and the value of rescuing and finding pets through shelters.

My sister concluded with this statement: “Makes me feel good about driving my car.”

Question: how many corporate magazines evoke these emotions in consumers?I have a feel the answer would be “few”.




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Ritz Carlton Has Gone To The Dogs!

By Eileen McDargh - Monday, August 14, 2017

If you have a 4-legged pooch and live anywhere near Laguna Niguel, CA, you might mark your calendar for August 24 and September 28 from 5-8 pm.It’s the cleverest bit of marketing I have seen in a long time AND there’s a good cause to boot! 


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